ThePotent.Ca Lifestyle Magazine is an online publication based out of Toronto and owned by Aswad Advertising Agency inc. ThePotent.Ca brand was founded in 2012, and now collaborates with Creatives across the globe. Our Magazine focuses on curating content for the millennial of today’s marketplace.

Amanda Nartey


Amanda Nartey is fashion designer and journalist from Ghana, born in Montreal, raised in Toronto. Her love for her culture and city lead her to express that energy artistically through clothing and words.

Autumn Myers


A writer with a passion for the arts and culture. Best known for her written pieces on natural hair and self-acceptance.

Mina Nguyen

Creative Director

Mina is the Creative Director and a Writer at Her daily life focuses mobile luxury beauty, fashion services as a freelance artist.

Anita Nuamah


Anita is a registered nurse and Toronto-based hairstylist with 15 years of experience. Having started her hair career as a braider, she developed proficiency in this hair art

Bobby Umar


Bobby Umar is one of the most prolific, heart-based leaders in North America. Inc Magazine named him one of the Top 100 Leadership Speakers.

Lindsay Dunn


Lindsay Dunn is an award-winning journalist and host in Toronto. She has covered the NBA since 2011 and has interviewed some of the top name…

Janice Law

Senior Editor

Janice Law is a confessed black coffee and dark beer lover, her professional interest now lies where business strategies and design intersects.

Angelika Birosz


Angelika Birosz is a media professional. Angelika has published work for Guelph-Humber’s Emerge TO blog and GetTribal Marketing.

Michelle Joseph


One of the amazing 150 Canadian women featured in #herstoryinblack photo series for her blog Words With Michelle..

Celeste London


Celeste London is a ‘Natural Medicine Doctor’. She specializes in helping people living with type 2 diabetes to heal, and reverse it.

Muhammad Nembhard


Muhammad Nembhard is the nature loving, tea drinker behind the Ad Space @ThePotent.Ca Lifestyle Magazine

Courtney Stephen


Courtney Stephen (#22) is a professional football player for the Hamilton Tiger-Cats in the Canadian Football League (CFL).

Jonathan Hood


Jonathan Hood is an executive coach, motivational speaker, former professional football player (CFL), university instructor and youth mentor

Stephen Brotherston


Stephen Brotherston is the Editor of and has covered the Toronto Raptors and visiting NBA teams since 2009.

Jary Zaidi

Circulation Director

Young Entrepreneur. Writer. Startup Advisor. UFOlogist. Listed Top 100 Young Entrepreneur Experts. Social Media Ambassador @ American Heart Association & INAR.

Mobile Sliding Menu